Black & White Project

Client

Website

Date

February 22, 2018

If you look at your website’s statistics, you’ll find out that more than a half of your users visit your website from their mobile devices. Most of the modern users prefer tablets and mobile phones to browse websites and they do it even more often than from desktops.

When you create your mobile app or test your responsive design on mobile devices, it’s important to check out if you’ve made your mobile version shine.

It’s a well-known fact that mobile design should include as much interactions as possible to be attractive for users. It’s important to create a kind of communication between a person and an app. So every time a user clicks an ok or cancel button, clicks yes or no when answering some questions of chatbots or carries out any other action on your website or in your app, they run a conversation.

So every time a user clicks an ok or cancel button, clicks yes or no when answering some questions of chatbots or carries out any other action on your website or in your app, they run a conversation. It’s a well-known fact that mobile design should include as much interactions as possible to be attractive for users. It’s important to create a kind of communication between a person and an app.

Description & Process

When you create a visual context, it’s important to learn the interests of your audience and its main peculiarities. That means you should know the age, nationality, gender, and some other characteristics to understand the needs of your community and your main users. Depending on the collected data, you can consult with experts to select the color scheme, design, typography, and of course choose the imagery for your visual context. Visual context helps to tell a story of your business or your personality depending on the purpose of your website. Visual perception is a part of sensual appeal so it is more effective than a textual context when it comes to a website. Better user understanding brings quicker positive results, so you get more visitors, interested users and in the end – the loyal customers.

Results

Visual context is important for making initial impression when your target visitors enter your website. If you run a business website, your branding will play the role of recognizable visual context. Icons, imagery, design, and other visually appealing elements create a first impression in a short period of time, just a few seconds are enough.

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